The future of PMG has a new home

Crafting a new home base that reflects PMG’s roots, grit, and bold vision for what’s next

The “P” in PMG stands for Progress — and this fall, we’re putting that belief into brick and beam.

We’re proud to announce the acquisition of our new headquarters at 77 East Vassar Avenue, a two-story mid-century office building tucked in Denver’s historic Rosedale neighborhood.

For us, this is more than just an office move. It’s a stake in the ground.

It’s a bold investment in our future — in our team, our community, and the next chapter of PMG’s evolution as a values-driven general contractor known for smart construction, elevated craftsmanship, and doing right by our clients and our people.

A Space With Soul

Originally constructed in the 1950s, 77 East Vassar carries the charm and grit of another era — complete with original wood floors, exposed brick, and the building’s now-famous Einstein mural by local artist Chad Bolsinger — a recognizable marker of creativity in the neighborhood.

Our vision is to create a headquarters that reflects who we are — and what we’re building toward.

We’re transforming the space into a flexible, community-forward hub:

• A high-performing workplace for our growing team

• A home base for our field crew and partners

• An incubator for new ideas, deeper collaborations, and mentoring the next generation of builders

• A venue for neighborhood events, partner workshops, and AEC community gatherings

Designed by Partners. Powered by Progress.

The project was originally designed by Appleby Madison Creative, and while that firm has since closed its doors, the team behind it remains involved.

Marcus Appleby has joined MOA Architecture, where he now leads their Commercial market sector and continues to carry forward the design vision under MOA’s expanded capabilities.

We’re also working with Merchants Office Furniture, where Sydney Madison is helping outfit the space with furnishings and architectural wall systems that align with both the character of the building and the demands of modern construction workflows.

Together, MOA and Merchants are helping bring this vision to life — and we’re proud to expand our network of trusted partners as we grow.

Building on Momentum

Founded in 2014, PMG has steadily grown its portfolio across Colorado — taking on projects that reflect our values, push our capabilities, and strengthen the communities we serve.

From the adaptive reuse of a church into a new school campus for Ambleside, to the delivery of a high-performance retail branch for Huntington Bank, to supporting the mission of Open Door Ministries, our team continues to show what’s possible when craft meets care.

We’ve been trusted partners across sectors — including retail, hospitality, healthcare, nonprofit, and workplace interiors — and this new HQ gives us the space and foundation to keep pushing forward.

Built to Evolve

This new headquarters is more than an address — it’s a foundation for what’s next.

We’re shaping a space that grows with us — one that reflects our belief that construction isn’t just about delivering square footage. It’s about evolving how we work, collaborate, and show up for our clients, partners, and people.

From prefabrication strategies to mentorship pathways, PMG is doubling down on innovation that serves both craft and culture. This building is our commitment made tangible.

“Imagination embraces the entire world, stimulating progress, giving birth to evolution.” — Albert Einstein

Want to be among the first to see the transformation?

We’ll be hosting a Hard Hat Tour + Open House this coming spring.

👉 Sign up for our newsletter in the footer so you don’t miss the invite.

The Secret of Our Competitive Advantage

Imagine you are trying to choose between two or more contractors that have similar (if not the same) capabilities, experience, and even reputation. How do you make the decision to engage them on your project? There must be something else that will influence your choice. It could be that what truly sets them apart is their Value Proposition — the unique combination of benefits, solutions, and brand characteristics that align perfectly with your specific needs. It’s their competitive advantage and your brand of choice.

The Challenge of Choice

Define a Clear Market Distinction. In the construction industry, it’s often challenging to see clear market distinctions beyond the traditional considerations of size, skills, relevant work experience, and reputation. While essential, they rarely differentiate a contractor’s unique value. Many terms used to promote brands, such as ‘Building Excellence,’ ‘Proven Performance,’ or ‘Client-Focused Solutions,’ are industry-standard marketing claims. They are generic and do little to achieve actual distinction. And low market distinction translates to lost opportunities.

Create a Compelling Value Proposition. The lack of a clear or persuasive Value Proposition is more common than not. According to studies conducted by Hubspot, around 64% of businesses have some form of Value Proposition. However, 86% of those fail to have an effective, relevant, or differentiating one. That misses the whole point. Too often, companies fall back on expected industry promotional claims or vague promises. That makes it all the more essential to create a compelling Value Proposition to ensure actual competitive distinction.

Reposition the Brand. At PMG Construction, we recognized that we needed to clearly define our brand position to ensure we would become the Brand of Choice. We needed to have a distinctive Value Proposition that would reinforce efforts to expand our client and project reach. This led to the rebranding, which we completed last year.

The Secret of Building the PMG Value Proposition

When we rebranded last year, we learned the importance of clearly defining what we stand for, our purpose, and what makes us unique. Companies like Nike, Starbucks, Apple, and many others served as examples of how to apply the best practice principles to our own brand. Our goal was to chart a path forward that would distinguish us from our competition. A unique Value Proposition was essential to ensure the kind of progress that would drive our company’s future. We committed to developing one that would be truly unique to us and relevant to our target segments. In the process, we discovered what it takes to create something that would reflect who we are, the value we bring, and how we are different.

The Four Drivers of Our Value Proposition

In our Value Proposition building process, we followed four driving principles:

1. Audience Relevance. We wanted to ensure that our Value Proposition would resonate with and be relevant to our primary audience segments. It was essential to connect with end-user owners, architects, designers, engineers, subcontractors, and many others with whom we wanted to build awareness. Our message had to be meaningful and believable.
   

2. Benefit & Value. We needed to reinforce the benefit and value we would bring to any project. It begins with completing the work on time and within budget. But there is so much more. It is about our process, problem-solving, and collaboration that add value throughout the work. Our local familiarity with building permits and inspections is just one example of how we find ways to keep a project on track.
   

3. Authenticity. It is always dangerous to try to be something that you are not. We were committed to staying true to our brand, who we are, our values, and how we work. We had to be sure that every promise we made was a promise we could deliver on. And this is what builds client loyalty. An excellent example of trust and loyalty is our ongoing relationship with Huntington Bank, which began with our very first project together.
   

4. Distinction. The most challenging aspect of the Value Proposition is differentiation. That is why it is most often a combination of things. While innovation is part of the Apple iPhone's brand, its true Value Proposition combines innovation, ease of use, seamless integration into the Apple ecosystem, and iconic design. This combination positions it as the brand of choice to its target audience. Our Value Proposition, like Apple, is a combination of attributes that are unique to us.

What Makes Our Value Proposition Different

We created a value proposition comprised of three key ingredients: (1) Who We Are, (2) How We Work, and (3) What We Deliver. The combination of these is our Value Proposition. It’s how we differentiate ourselves in the market, talk about the value we bring to our clients, and ensure that all our team members can reinforce our brand through their work.

Craftsmen of Creative Environments is Who We Are

We treat our tenant finish work in a craftsman-like approach, where we scrutinize every detail to ensure we deliver a product that will perform and endure beyond what was expected. This craftsman approach is how we translate designers’ ideas into the built creative environment that they envisioned. We also appreciate the effort and care that architects and designers take in developing designs that are both functional and creative. Our commitment is to ensure those ideas are fully realized.

Gritty, Imaginative Problem-Solving is How We Work

We take a hands-on, roll-up-your-sleeves approach to the work we do, unafraid to get a little dirty and solve real-world problems creatively, ensuring it gets done right. PMG’s projects are more than just finishing the work on time and on budget. We build for the long term, taking into account the lifetime costs of materials and construction quality that will help ensure durability. We know the challenges with increasing operational costs. Anything we can do in the construction phase to mitigate post-construction maintenance is a win for the client.

Bringing Businesses to Life Is What We Deliver

Starbucks serves coffee but delivers an experience. The work we do is more than simply what we build. It’s about creating an environment that enables people to thrive in their work. The interpretation of the architect’s vision, selection of materials, and attention to detail ensure that what we build will last for the long term. Whether it is offices, shops, cafes, or restaurants, we work to deliver an environment that brings businesses to life.

The PMG Construction Value Proposition: We are craftsmen of creative environments that, through gritty, imaginative problem-solving, bring businesses to life.

PMG Huntington Bank Project

Our Value Proposition has informed how we talk about ourselves, the language we use, what our staff says about us, and what we hope our clients will remember about working with us.

It's no secret that our Value Proposition sets us apart. Learn more about our competitive advantage and how we can bring your business to life.

If you need help with your project, just give us a call (720)-583-5585 or email us at info@pmgconstruction.com

5 Ways We Measure Progress

At PMG (Progress Management Group), Progress isn't in our name by accident or random choice. It's in our name because it is meaningful to how we work, do business and build our culture. It is foundational to who we are.

According to the Oxford English Dictionary, progress is defined as "advancement to a further or higher stage, or to further or higher stages successively; growth; development, usually to a better state or condition; improvement".

However, the technical definition of progress doesn't capture what it specifically means to us or how we measure it. So, what is progress to us? Here are 5 things we consider when thinking about progress.

1. Progress is About Shared Expertise

"The whole is more than the sum of its parts" is a great description of the expertise and skills we bring to a project. Every team member has a unique background, experience, and skill set. Individually, they provide valuable expertise and capability. Taken together, they amplify what we can do as a team. Our culture encourages everyone to share their expertise. It is a way to further the progress of the skills of those they work with. And that attitude is extended to the collaboration with our partners. It's a net gain for everyone. And that's progress.

2. Progress is About Agility

Every project has its own unknown challenges. The ability to adapt quickly is essential. This agility helps ensure that whatever the challenge is, it can be overcome. Agility keeps a project moving forward with a focus on key project objectives. And agility has proven to be a catalyst for innovation. When unexpected problems arise, creative thinking is needed to arrive at a solution. Problems are not barriers but opportunities for progress.

3. Progress is About Promises Kept

As the saying goes - "It's not the promises you make but the promises you keep that's truly important." It's what builds confidence and trust with both clients and employees. That leads to long lasting loyalty. And keeping promises is an investment in a company's reputation that enhances its image and perception in the market. Every commitment kept reinforces strong relationships that are invaluable in building long-term brand value. Reliability is one of the most important considerations in why a contractor is chosen over competitors. It's a competitive advantage. Every promise kept, every commitment fulfilled, and every expectation met is essential to the growth and progress of any successful business.

4. Progress is About Results

Results are more than just getting a project finished. Quality of work, concept interpretation, budget, sustainability, and many other considerations factor into getting the job done. While completing a project on time and on budget are important, it's the outcome, benefit, and value of the work that ultimately matter. Tenant finish work is more than just building the physical environment. It's the user experience that lives well beyond the finish date.

Projects are advanced through a step-by-step process. Each step produces an outcome. All of the steps taken together end in a result and learning. It's the results that represent progress towards meeting the initial expected benefit and knowledge to solve the next challenge.

5. Progress is About Giving Back

Progress is not just about us. It's about giving back to the community that we live and work in. Giving back is an important part of our DNA. We do this through direct contributions, sponsorships, education, and other forms of participation. It is important to share our success and our knowledge to the benefit of others in the community. Our employees feel more motivated by working in a company that has a higher sense of purpose. Social responsibility is important to our customers who share like values. And we want to build a reputation for contributing to the overall well-being of our community. Helping our community is helping it progress.

The Truth About Progress

Progress, in whatever form, isn't necessarily simple, easy, or straightforward. It often involves setbacks. It may come down to a "trial and error" approach. Experimenting with different methods may be the means to ultimately achieve success. But these are challenges that bring with it opportunities for innovation and creative thinking. It's the sort of thing that can be inspiring and motivating. And that's true progress.